Renting Smart
The programme below is from Europlatform 2009 in Milan, Italy.
Access Rentals: Ready for the Rebound?
Download programme and speaker profiles as pdf
Con servizio di traduzione simultanea in italiano: Programma Europlatform Italiano
Evening reception starting at 19.00 at the Atahotel Expo Fiera (conference hotel), at the outside area "Dehors" Official event sponsors: Genie, Hinowa, JLG, Skyjack and Teupen The IPAF European Rental Forum will meet on 14 September from 17.00 to 19.00. Details of other IPAF meetings on 14 September are at www.ipaf.org/events Opens for Coffee & Exhibits Conference to be held in Room "Europa" Introduction Ready for the Rebound? In his keynote address, Tim Ford will share his view of the global economy, the implications for our industry and the likely aftermath of the recession. The Italian Access Rental Market: Boom or Bust? Respected Italian journalist Emanuela Pirola examines the size of the Italian access rental market and looks at likely future development. Coffee Break & Exhibits Europe's Construction Market in 2010 and beyond Chris Sleight, one of the world's most experienced construction journalists, reports on how European construction markets will perform in 2010 and looks at trends among Europe's super-contractors. Can Rental Companies Still Find Capital? Antonio Gomez de la Vega draws on his experience in Europe, Africa and the Middle East to look at how the financial crisis has affected access to capital for rental companies. How Rental Companies Can Lead on Safety: Selection of Access Equipment Health and safety expert Gerry Mulholland initiated a rigorous study of work at height policies and procedures, and found MEWPs to be safer and more effective compared with other methods for work at height. He explains the way this has changed what Crown House expects of its rental partners. Lunch & Exhibits Ten Things not to do in a Recession A senior executive at Europe's biggest rental company, Loxam, Netherlands-based Cees van der Kooij looks at some of the things not to do in the rental business when times are hard. Asset Tracking and "Flexi-Rentals" Norwegian access rental company Hoyde Service has been using asset tracking and monitoring technology not just to see where its machines are, but to offer its customers "flexible" rental contracts. 14.45-15.10 Coffee Break & Exhibits Europe's Access Rental Market in Numbers Tim Whiteman provides some detailed statistics on the European access rental market from the organisation's recent IHS Global Insight report. Access Rentals Roundtable Participants will answer questions from the audience. Tfe panel comprises: Exhibits Tim Ford, President, Terex Aerial Work Platforms Emanuela Pirola, Editor-in-Chief, Macchine Cantieri Chris Sleight, Editor, Construction Europe Antonio Gomez de la Vega, Director, JLG Financial Solutions, Europe Gerry Mulholland, HSE Leader, Crown House Technologies, Laing O'Rourke Group Cees van der Kooij, Chief Operating Officer, Loxam Rolf Gundersen, Rental Manager, Hoyde Service Mendes Migotto, Managing Director, Venpa3
Schedule
14 September 2009
15 September 2009
8.30
9.30-9.35
9.35-10.10
10.10-10.40
10.40-11.05
11.05-11.35
11.35-12.10
12.10-12.45
12.45-13.45
13.45-14.20
14.20-14.45
15.10-15.30
15.30-16.30
16.30-17.00
*Programme subject to change
Murray Pollok, Managing Editor, Access International
Murray has been reporting on the powered access industry for almost 15 years. In addition to his responsibility for Access International, he is also editor of International Rental News (IRN), a magazine that covers the global equipment rental industry. 
Tim Ford is the President of Terex Aerial Work Platforms, the business segment of Terex Corporation (TEX) focused on aerial access and power products. His leadership ability and experience with implementing lean initiatives has been instrumental in further expanding the global footprint of Terex AWP and continuing to drive down costs. Prior to joining Terex, Mr Ford was Executive Vice-President of The Toro Company, a $1.8 billion lawn care and turf maintenance product and service provider and, prior to Toro, held various senior management positions with Honeywell International. Mr Ford began his career at General Electric, progressing through a series of positions in a variety of disciplines culminating in General Manager, GE Lighting. Mr Ford has a BS in Business from the University of Maine and an MBA from Bentley College. Mr Ford is based in Westport, Connecticut.
Emanuela Pirola started reporting on the powered access industry about four years ago. She is currently the Editor-in-Chief of Macchine Cantieri, an Italian magazine focusing on powered access equipment, earthmoving machines and all equipment used in quarrying and in construction. Macchine Cantieri also carries a section that covers the global equipment rental industry.
Chris Sleight is a senior journalist at KHL Group and editor of two of the group’s biggest magazines, Construction Europe and International Construction. He has almost 15 years' experience of writing about the construction industry worldwide.
In his current position, Antonio Gomez de la Vega is responsible for supervising two country managers (for Spain and Portugal and for Italy) of JLG European Financial Services. He is also in charge of opening investor relationships in Eastern Europe, in developing markets and in the Middle East and Asia. He was previously with the American finance company Associates First Capital in Madrid as General Manager for Vendor Financing. Mr Gomez de la Vega started his career at the multinational ABN AMRO Bank and is a graduate in Law & Business.
UK-based major contractor Crown House Technologies is part of the Laing O'Rourke Group. Gerry Mulholland leads the Health & Safety team.
Cees van der Kooij is a chief operating officer (COO) at Loxam, based in the Netherlands and responsible for Loxam’s activities in the Netherlands, the UK and Ireland. He is also a member of the company’s executive board. His rental career started in 2000 when he was appointed managing director of Spreeuwenberg Hoogwerk Systemen, then one of the largest aerial platform renters in the Netherlands. Spreeuwenberg was acquired by Loxam in 2006 and Mr van der Kooij was promoted to COO in January 2008. Before starting his rental career he held senior positions at two Dutch logistics companies (shipping, storage and distribution).
As one of the leaders of Norwegian rental company Hoyde Service, Rolf Gundersen has been at the forefront in implementing asset tracking technology in the company’s fleet of around 450 aerial platforms. Mr Gundersen, who has extensive experience of aerial platform rental operations, has also helped establish the company’s new ‘flexible-renting’ offerings, based on the asset management technology.
Tim Whiteman, Managing Director, IPAF
A former jounalist, editor and publisher in the crane and access industries, Tim became managing director of IPAF in 2004 and has since helped spearhead the organisation's international growth.
Mendes Migotto is the managing director of Gruppo Venpa3, the largest rental company in Italy and one of the largest aerial platform renters in Europe, employing over 370 people and with a fleet of 6,800 machines. Mr Migotto has been with Venpa for 15 years and has been responsible for the rapid growth of the company.
John Ball, Managing Director, Height for Hire Ireland, and IPAF President
John Ball is well known in the powered access industry. He is managing director of Ireland-based Height for Hire Group, and since April 2008, has been serving as president of the International Powered Access Federation (IPAF).
James Horsfall, Senior Vice-President, Result Group
James Horsfall has spent 12 years in the rental industry, being responsible for implementations of "Rental Result" throughout Europe, North America and the Far East. Since 2003 he has been based in Phoenix, Arizona, managing the Result Group's North American operations. In January 2009, he was given worldwide responsibility for all "Rental Result" projects, and has worked with clients such as the Lavendon Group, GE, MVS Zeppelin, H&E Equipment Services and Bechtel.
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