16 September 2010 Hotel Eurostars Madrid Tower
Madrid, Spain

www.europlatform.info
Europlatform

Conference Programme 2010

Renting Smart: Efficient Fleet Management

Mit simultanem Übersetzungsdienst auf Deutsch
Con servizio di traduzione simultanea in italiano
Con servicio de traducción simultánea al español

The 2010 Europlatform conference will start at 10:30 on 16 September and finish at 17:00. It will be followed immediately by the Europlatform reception -- all delgates are invited to join the speakers and organisers for aperitifs. This will run from 17:00 to 19:00 and be held in the same hotel as the conference.

 

Schedule

 

16 September 2010

   
9.30 - 10.30

Registration & Coffee

  
10.30 - 10.35

Introduction 

  • Tim Whiteman, Managing Director, IPAF

  
10.35 - 11.10

Keynote Presentation   

  • Craig Paylor, President, JLG Industries 

The industry's success depends on its ability to change and adapt. Craig Paylor's presentation will focus on the differences between today's distributors, manufacturers and rental companies and those of the future.

  
11.10 - 11.40

Spanish Market Overview and Managing the Downturn

  • Carlos Fernández Araoz, Chief Operating Officer, GAM 

Spain has been one of the hardest-hit economies in the downturn. GAM is the largest equipment rental company in Spain and Carlos Fernández Araoz looks at how it is getting the business back on track.

11.40 - 12.00

COFFEE  

  
12.00 - 12.20

Smart PAL Card

  • IPAF 

Smartcard technology has the potential to improve IPAF's PAL Card and deliver extra benefits.

12.20 - 13.00

Risk Management and Accident Prevention

  • Dr Marco Einhaus, Berufsgenossenschaft Metall (BG Metal) 

Dr Marco Einhaus is an access specialist and literally "knows the ropes". He looks at how companies can manage risk in various work at height projects.

13.00 - 14.00

LUNCH 

14.00 - 14.15

Worldwide Access Market Update

  • Murray Pollok, Managing Editor, Access International  

Murray Pollok gives the insider's view on how access rental markets are performing worldwide.

  
14.15 - 14.50

The Benefits of Rental Alliances

  • Malcolm Bowers, Director, Lifterz, and Oliwer Sven Dahms, PartnerLift 

"Better the devil you know..." Malcolm Bowers and Oliwer Sven Dahms show how it could be strategically sound to align with competitors in the field.

   
14.50 - 15.20

Contrarian Marketing: Picking Customers Before They Pick You

  • Nick Mavrick, Vice-President, Marketing & Strategy, Volvo Construction Equipment/Volvo Rents 

Nick Mavrick discusses innovative marketing tools to get the customers you want.

15.20 - 15.40

COFFEE

15.40 - 16.15

Leveraging IT to be Efficient 

  • George Marriott, Managing Director, Access Plus

George Marriott shows how even small and medium sized companies can exploit the latest rental technology to become more efficient.

16.15 - 16.35

Using Smartphones to Increase Rental Profits

  • Asif Latief, Marketing Director, A-Plant, and Andy Wortley, Director of Operational Applications, A-Plant

Can the cool use of smartphones help a company increase rental prices? Asif Latief and Andy Wortley demonstrate how.

16.35 - 17.15

Access Rental Panel Discussion

  • Steve Shaughnessy, President, IPAF
  • Craig Paylor, President, JLG Industries
  • George Marriott, Managing Director, Access Plus
  • Carlos Fernández Araoz, Chief Operating Officer, GAM

  
17.15 - 19.00

Reception 

    
*Programme subject to change

   

  

Craig Paylor, President, JLG Industries  
Craig Paylor is one of the best-known personalities in the access industry, having a distinguished 28-year career with JLG culminating in his appointment as president of the company. Craig is due to retire from his current post, but will remain engaged with JLG as a consultant.     

Carlos Fernández Araoz, Chief Operating Officer, GAM  
Mr Araoz is a board member and COO of GAM, the largest equipment rental company in Spain. With a degree in telecommunications engineering and an MBA from Madrid’s Instituto de Embresa, Mr Araoz was formerly a partner at consulting firm Monitor.    

Dr Marco Einhaus, Berufsgenossenschaft Metall (BG Metal)  
Dr.-Ing. Marco Einhaus is a technical supervisor at the ‘prevention’ division of Berufsgenossenschaft Metall (BG Metal), a German public body that provides worker insurance and health and safety advice. Dr Einhaus is a specialist in areas including personal protective equipment, falls from height, scaffolding safety, nets and rope access. He is also a part-time lecturer at the Technical University Munich and the University of Applied Sciences

Murray Pollok, Managing Editor, Access International  
One of the most experience journalists in the access and rental sectors, Murray was editor of Access International magazine for 10 years and is now managing editor of the title. He is also editor of International Rental News (IRN) magazine.

   

Malcolm Bowers, Director, Lifterz  
Malcolm Bowers is a highly respected veteran of the UK’s powered access market. He founded Aerials for Industry (AFI), spent time as a consultant to the Lavendon Group and is now a director alongside his son Ben at access rental firm Lifterz. Mr Bowers was one of the founders of the Access Link organisation in the UK.

Oliwer Sven Dahms, PartnerLift   
Mr Dahms is a partner with LiftScout Consulting, a company specialising in providing consultancy services for the aerial platform sector in Germany. The company is also working with PartnerLift, the German re-rental alliance, to grow its membership. Oliwer also works with his father, Wolfgang Dahms, at AB Dahms OHG, a rental company which is also a member of the PartnerLift network.

Nick Mavrick, Vice-Preseident, Marketing & Strategy, Volvo Constrution Equipment/Volvo Rents  
Serving as Vice-President of Marketing for Volvo Rents (a subsidiary of Volvo Construction Equipment), which has 170 stores and 250,000 customers in North America, Europe, Asia and Mexico, Mr Mavrick’s marketing experience includes retail marketing, brand development, strategy and business development at major companies like Volvo, Intel and May Department Stores. His presentation will focus on Contrarian Marketing: Picking Customers Before They Pick You, which is also the title of his new book, to be published in late 2010/early 2011.

George Marriott, Managing Director, Access Plus  
Mr Marriott is founder and managing director of Access Plus, one of the most innovative access rental companies in the UK. The company, which is based near Glasgow, has been a pioneer in the use of rental management technology among small to medium sized rental companies. Founded in 1999, Access Plus now employs almost 30 staff.  

Asif Latief, Marketing Director, A-Plant  
Mr Latief is director of marketing at A-Plant, one of the largest rental companies in the UK and part of the Ashtead Group. He has 12 years' marketing experience and joined A-Plant in 2002, and is responsible for A-Plant’s public relations, advertising, database management, direct marketing, events and exhibitions, telemarketing and market research.  

 

Andrew Wortley, Director of Operational Applications, A-Plant  
Director of Operational Applications at A-Plant, Mr Wortley has more than 20 years' experience in the rental industry. He joined A-Plant in 2000 having previously worked for Sunbelt Rentals (A-Plant's sister company in the US), rental software specialist MCS, and a number of rental companies in the UK. Mr Wortley has been a pioneer in the introduction of mobile technology for field staff, including the recent launch of an iPhone application for A-Plant’s sales staff and managers.   

Steve Shaughnessy, President, IPAF  
Steve Shaughnessy is president of IPAF and president of Canada-based manufacturer Skyjack. He worked in the family business Shaughnessy Crane Service in the US and later ran its access rental division after returning from his studies in Ireland and Nottingham and a period of employment with British Telecom. He was later regional vice-president and chief operating officer of Chicago-based NES and in October 2004, he joined UK-based A-Plant as director of its access business. He was managing director of rental company Loxam in the UK, before taking his first step into the manufacturing side of the business by joining Skyjack and crossing the Atlantic yet again.

Tim Whiteman, Managing Director, IPAF 
A former jounalist, editor and publisher in the crane and access industries, Tim became managing director of IPAF in 2004 and has since helped spearhead the organisation's international growth. 

 

 

A Conference for European Access Professionals. © Copyright Europlatform 2010. All rights reserved.
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